Croatia: modern tourism and the charm of tradition

Croatia, a picturesque country on the Adriatic Sea, has undergone a tumultuous history over the years that has significantly affected its tourism sector. After the breakup of Yugoslavia in 1990, the tourism industry, once a major driver of foreign exchange earnings, experienced a significant decline due to armed conflict and the destruction of tourism infrastructure.


Since 1997, Croatia has been gradually rebuilding its tourism industry, and today it has become one of the most desirable destinations for tourists from around the world. The main magnet for visitors is the charming Adriatic coast and seaside resorts, which offer an unforgettable holiday experience from early May through September.

Croatia’s high popularity among tourists is not limited to pebble or rocky beaches, but also includes unique concrete beaches, characterized by the crystal clear waters of the Adriatic Sea. Inland, despite their charm, cities are less popular. Sandy beaches are rare, but the rocky coastline is conducive to clean water.


Croatia has also been a paradise for naturists since the 1960s. XX century. The number of naturists coming here is steadily increasing, reaching 300,000 a year in 2014. The Istria region prides itself on having the largest number of naturist beaches and campsites in the world, and many coastal resorts offer official naturist beaches.

Now an important sector of the economy, tourism in Croatia attracts European Union citizens who can freely cross the country’s borders using only an ID card. In 2016, 13.809 million tourists visited the country, generating an impressive $9.634 billion in revenue. Croatia is making a comeback as one of the most attractive vacation destinations, combining its rich history with modern charms and providing tourists with an unforgettable experience on the Adriatic Sea.

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